Dulux or Durex

INSIGHT: On Google, if you type in Dulux, the top "people also searched for" link is Durex, and vice versa with Durex. Inherently people are mixing these brands up.

STRATEGY: This mix-up can be turned into a collaboration

IDEA: Pain(t) or Pleasure? The new joint mascot, the D-Dog- a colourful blow up dog made of condom balloons.