Samsung + Altzheimers: Be write about Altzheimers
BRIEF: How can Samsung use data in a positive way?
INSIGHT: The first sign of Altzheimers can be seen in behavioral changes in how we construct sentences. Though most Altzeimer's patients are diagnosed over the age of 65, there is evidence to suggest signs were present in their 50s. Coincidentally, Samsung is the most popular smart phone for the 50-65 age category.
IDEA: Samsung can measure the rate at which you type, and inform you of any behavioural changes in the way you construct sentences, spell or punctuate. You'll be in charge of all data, and can even send it on to your GP if you want to get it checked out.