Not all rainbows look the same

BRIEF: How can skittles do good?

INSIGHT: Often skittles are used by colour blind charities as a way of explaining colour variations to other people. Let's help educate more.

IDEA: "Not all rainbows look the same"-Adverts that only colourblind people can see. Only accessible to normal sighted people through colourblind vision glasses/snapchat filter. If you haven't already guessed, it's inspired by the "they live" film. I'm working on the real prototypes at the moment, so stay tuned.